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Media companies are becoming intelligent, sustainable enterprises to maximize value, monetize
audiences, and personalize the media experience.
Content production costs have risen significantly and investors are seeking higher returns. With real-time visibility into production spend, and the ability to control and forecast that spend, you can exercise greater fiscal discipline and invest in content and production that provides the greatest return.
It's important to understand the rights of your entire content library, and which assets are available for exploitation, while managing cashflow on royalties and tracking the profit and loss of each title or IP. You also can mine data to identify under-yielding content and use advanced analytics to discover the right distribution channel.
By understanding audiences and consumers and targeting relevant content (including advertising) to them, you can deliver a more personalized and compelling media experience. Drive longer media engagement or “stickiness” to increase customer lifetime value, grow revenue, and deepen relationships through the customer journey – from unknown to advocate.
A robust technology infrastructure can help you manage the complexity, volume, and variety of digital-first, micro-transaction, and multisided business models to reimagine a digital-first media business. You can track revenue, cost to serve, and profit, at the individual customer or subscriber level.
