The design and media engineering syllabus covers print, layout, and UI/UX digital product design.
The design and media engineering syllabus covers print, layout, and UI/UX digital product design:
Visual communication principles, structural elements of design, design thinking problem-solving models, color psychology harmonies, brand accessibility color guidelines, typography classification hierarchies, and web readability rules.
Photo retouching, color correction, advanced background removals, digital image manipulation, vector graphics design, corporate iconography development, and custom illustration processes using Adobe Photoshop and Adobe Illustrator.
Developing brand strategies, visual identity blueprints, corporate logo design specifications, and marketing collaterals creation (business cards, brochures, flyers, posters, and social media creative sets).
Print layout frameworks for magazines, catalogs, newspapers, and corporate books. Teaches precise technical production preparation including bleed lines, margins setups, CMYK vs. RGB color spectrum conversions, and print-ready PDF specification assemblies using Adobe InDesign.
User-centered research methodologies, persona mapping, user journey charting, site map information architecture, navigation design, UI component library configuration, and digital accessibility compliance.
Designing low-fidelity paper and high-fidelity clickable wireframes, multi-tier user flow paths, interactive micro-interaction prototypes, and user testing methodologies using Figma and Adobe XD.
Android Material Design and iOS Human Interface design guidelines, responsive mobile-first grid systems, and front-end development structures using HTML5 semantic tags, CSS3 responsive layouts, and design-to-code asset export workflows via VS Code.
UI animation principles, asset animations, landing states, loading tickers, brand intro/outro assets, and animated micro-interactions using Adobe After Effects.
Students must deliver production-ready design artifacts:
A complete corporate identity package and printed catalog mockup layout.
Comprehensive UX user research files, responsive business landing pages, e-commerce web interfaces, fintech/healthcare interactive mobile app mockups, and a developer handoff asset package.
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